Bedgear designs performance sleep systems—mattresses, pillows, sheets, and comforters—engineered with athletes in mind. Unlike traditional bedding, their products adapt to the body’s natural temperature shifts throughout the night, promoting deeper rest and more energy come morning.

They approached us for a complete overhaul of their visual identity—one that would directly link product function to its ultimate benefit: recovery.

We developed a stylized, tech-forward direction that evoked the feeling of recharging overnight using a careful interplay of light and color.

Building The Campaign:

This visual system became the foundation for our campaign push: Wake Up World™, which ran in conjunction with the Boston and NYC Marathons.