Bugaboo makes high-end strollers with the kind of obsessive engineering usually reserved for sports cars. Already a hit in European cities, they came to us to help win over young families in the U.S.

The result was “Engineered for Baby” -a campaign that told the story of all that design and testing, from the one perspective that really matters: the baby’s.

Creating The Look and Feel

To show how all that engineering actually helps in real life, we created a stylized visual system that simulated everyday moments- like doorways, curbs, coffee shops, and trains, and juxtaposed it with real world footage.

Behind The Scenes: