A play on the founder’s initials -C&D- Seedy Enterprises marked Madwell Ventures’ entrance into cannabis manufacturing. Our mission? To put New Jersey cannabis on the map and prove that our product could stand shoulder-to-shoulder with the best from more established markets.

We crafted a brand voice that was funny, brash, slightly artsy, and effortlessly cool—(think Fountains of Wayne in cannabis form.) This was paired with a clean, colorful aesthetic with just the right amount of sophistication.

The Packaging:

Product Design

Aiming to become a lifestyle brand, Madwell Ventures commissioned the prototype for a travel kit and custom stackable lighter that could serve as a grinder and ashtray.

Sessions

To complement our core recreational line, we developed Sessions—a sub-brand designed for lighter, more casual consumption. Created to be as inviting to newcomers as it is enjoyable for seasoned users, Sessions makes cannabis feel easy, breezy, and totally approachable.

As the project developed, we revisited the strategy and decided to go big with a vertically integrated approach, called DiscoFries.