Speck Products is known for creating military-grade device protection with a sharp sense of style. They approached us asking for a campaign that redefined their cases as enhancements, not hindrances.

Our challenge: tell their product story in a manner as colorful as their cases, while avoided the typical tech accessory clichés that things are merely better together.

We created Long Live The Machines™, a campaign that reimagined phones, laptops, and tablets not as disposable tools, but as trusted companions. By celebrating the meaningful role these devices play in our lives, we humanized them and the purpose they served, making each machine feel like a character worth protecting.

Hero Spot: The Fall

Live Activations:

Speck Products x Brooklyn Nets

To bring the campaign to life, we collaborated with artist Doug Aldrich during a Brooklyn Nets halftime show. Fans received custom-drawn phone cases, each one a one-of-a-kind illustration, merging art, tech, and fan culture in real-time.

Projection Takeover

Staying true to the campaign’s grassroots vibe, we hit the streets of NYC with a high-powered projector, lighting up buildings in the style of a hijacked broadcast to spread the word of the campaign.