Vita Coco came to us looking for an evergreen out-of-home and point-of-sale campaign for their professional athlete partnerships.

Drafted by Nature flipped the script on typical sports drink tropes. Instead of manufactured performance and locker room gravitas, we leaned into what makes Vita Coco… Vita Coco: its playful vibe, beach-born roots, and the simple truth that coconut water hydrates naturally.

Combining fun, hand-painted props in brightly colored (and slightly cheeky) props, directed and shot their roster of athletes, including Marshawn Lynch, Jadeveon Clowney, Yasiel Puig, Manti Te’o, and others.