Over over 170 years, Levi’s has been synonymous with the Blue Jean, and with it came an unmistakable mark on the American West. Levi’s came to us to build a presence at the Texas State Fair that reasserted their role as a Western icon, with a tailor shop that would draw from the culture of the lone star state.

The initial concept took inspiration from the popular Hill Country dance halls. Flanking either side would be a tailor shop and a “music wall” showcasing artists and past cultural artifacts.

At the center, a bespoke Airstream trailer, retrofitted to house merchandise, showcased limited edition jackets, jeans, and accessories for sale.